Umair Mohsin's Blog

“There’s an app for that” is Apple’s catch phrase to promote the literally thousands of applications that can be downloaded to an iPhone. Whether you want to check the weather or traffic, bide time playing a game, or study a ...

This calamity may have only just begun. The geologic force that has been unleashed might have to gush until the pressure is relieved- that could mean an inch of oil the world over! Even if it were to ...

This Upfront, P&G May Want to Boost Spend on Piggly Wiggly Research Study Finds That the Store Trumps TV for Making Consumers Aware of Package Goods By Jack Neff Published: May 03, 2010 BATAVIA, Ohio (AdAge.com) -- Think TV is the best channel ...

Beyond the box Television rushes online, only to wonder where the money is Apr 29th 2010 | From The Economist print edition Hulu’s stylish threat to TV UNUSUALLY for a microchip-maker, Intel employs a team of anthropologists. The researchers travel from ...

Industry Insiders See Device Affecting Everything From Catalogs to E-Commerce By Natalie Zmuda Published: April 21, 2010 NEW YORK (AdAge.com) -- In the first weeks of the iPad launch, retailers have been largely left out of the conversation. But industry executives believe the ...

Nestlé is the world biggest food company. They make products such as chocolate, sweets, breakfast cereals and even food for companion animals (i.e. dogs and cats)! The companies has £39 billion (yes, billion) turnover! However, what Nestlé doesn’t tell you is ...

Greater Emphasis on Creative-Packaging Initiatives Follows Growing Importance of in-Store Marketing BATAVIA, Ohio (AdAge.com) -- As in-store marketing grows in importance and marketers focus more at winning over consumers at the shelf, one discipline is seeing its star rise: design. No less a ...

The following article from AdAge reminded of the client's problem where they want one agency to take the lead in generating, developing and executing the idea in all relevant forms of media i.e. the P&G model or the WPP model ...

Behavioral Targeting Doubles Ad Effectiveness MARCH 29, 2010 Increased conversions, CPMs // // Criticism of behaviorally targeted ads by consumers, privacy advocates and the government has led to uncertainty in the market, which eMarketer expects to reach nearly $1.13 billion ...

by Geoffrey PreCourt Gian Fulgoni's sky is not falling. But the comScore executive chairman and co-founder advised an Advertising Research Foundation that the digital ceiling is getting lower and lower – and at a much faster rate than most marketers might ...